I’ve noticed for a while now that whenever I start writing, my natural inclination is to talk about what ‘we’ do, and how things affect ‘us’.
And copy-writers are always nagging me horribly about using ‘you’ instead.
Just lately I realised why that doesn’t sit comfortably with me – I don’t think of myself as separate from the rest of the world. We are all one. Or to be precise, we are all expressions of one infinite being, doing a better or worse job of pretending to be separate.
Having said that, I expect I shall continue to talk to “you” in my published writing. It does seem to work better for attracting work and money.
I suspect that’s because the expressions of us who are best able to pretend to be separate are also those who are best at accumulating the bits and bytes we call money. Of course, that may be because we need that illusion of separation to believe in the scarcity that would make accumulating money a useful thing to do. I don’t know.
Be aware that I am not saying the people who are good at attracting money by pretending to be separate are in any way worse than those of us who struggle with being separate. I am certainly not assuming that they are unaware of their infiniteness and connection to all the other expressions of us.
They are simply behaving more like they are unaware, and for all we know they may be doing that consciously. And if anything, that means they may be the superior beings, because they are better at playing the game.
Whatever the game is!
